Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics. The book presents the state of the art in...

1. Introduction -- I An Economic Psychological Paradigm -- 2. Economics and Psychology -- 3. Motivation and Personality -- 4. Perception -- 5. Learning -- 6. Attitude -- 7. Limited Information Processing -- 8. Economic Expectations -- 9. Emotions -- 10. Well-Being -- II Information Processing in...