Open Innovation has been demonstrated to be an effective strategy to enhance the efficiency of a firm's innovation process. In this paper, we focus on broadcast search (also called tournament-based crowdsourcing), a method in the later stages of an innovation project directed to solve technical...

A considerable body of literature has studied the idea of producing and marketing customized goods and services according to individual customer needs, addressing the growing importance of strategies like mass customization or personalization in business practice. However, customization research...