Purpose Strategic typologies are applied to investigate strategy–performance relationship. The typology of Miles and … strategy is always ignored; and the behavior of firms’ strategic orientation over time is under-researched. Besides, the … is variation in performance of strategies with variation in size. Strategy is the better predictor of performance than …

purpose of this paper is to investigate the strategy-performance relationship in this context along with contingent effect of … strategy, firm size, and industry on firm performance both individually and collectively. Findings The results show that most … of firm size, industry, and strategy is statistically insignificant. Originality/value The methodology used for the …

Purpose – The purpose of this paper is to investigate the strategy-performance relationship in a multi-industry setting … performance along with strategy is also investigated. The empirical research evidence on strategy-performance relationship for … of strategic types, including the reactor strategy. The consistency of the firms over time is also checked. Seven year …