Chatterjee, Sheshadri; Chaudhuri, Sumana; Sakka, Georgia; … - In: International Marketing Review 38 (2021) 5, pp. 985-1005
Purpose: The purpose of this paper is to discuss the evolution of the cross-disciplinary area of ethics and international marketing and to highlight the current and future scope of research in this area. Design/methodology/approach: The authors conducted a systematic literature review (SLR) of...