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Araujo, Luis
Möller, Kristian
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Industrial marketing management : the international journal for industrial and high-tech firms
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A tale of two paradigms : a comment on Möller and Halinen (2022)
Araujo, Luis
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 271-272
Persistent link: https://www.econbiz.de/10014282250
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