This paper explores the idea of the meme as it relates to branding. In evolutionary theory the meme is the cultural equivalent of the gene. Memes are seen as self replicating entities which jump from human host to human host. In a similar way to the gene in the biological world, there is a...

Book Description Helps students to gain a comprehensive understanding of how information systems can aid the realisation of business objectives. The book covers BIS from a business, technical and systems development perspective.With balanced and clear coverage of the more technical systems...

Purpose – The purpose of this paper is to examine empirically whether teaching methodologies that emphasize international experiential learning have a significant role in fostering or encouraging greater international mobility. To that end, it assesses whether MBA programs that emphasize...

Purpose – The purpose of this paper is to examine empirically whether teaching methodologies that emphasize international experiential learning have a significant role in fostering or encouraging greater international mobility. To that end, it assesses whether MBA programs that emphasize...