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Understanding the corporate brand : impact and performance consequences of corporate identity management
Arendt, Sebastian - 2011
Persistent link: https://www.econbiz.de/10009315243
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Understanding the influence of corporate social responsibility on corporate identity, image, and firm performace
Arendt, Sebastian; Brettel, Malte - In: Management decision : MD 48 (2010) 10, pp. 1469-1492
Persistent link: https://www.econbiz.de/10008771749
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Understanding the corporate brand : impact and performance consequences of corporate identity management
Arendt, Sebastian - 2011
Persistent link: https://www.econbiz.de/10009495491