Ariely, Dan; Bracha, Anat; Meier, Stephan - 2007
behavior due to crowding out of image motivation. By definition, image depends on one's behavior being visible to other people …. Using this unique property we show that image is indeed an important part of the motivation to behave prosocially. Moreover …, we show that extrinsic incentives interact with image motivation and are therefore less effective in public than in …