Ariely, Dan; Bracha, Anat; Meier, Stephan - Federal Reserve Bank of Boston - 2007
This paper examines image motivation—the desire to be liked and well-regarded by others— as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. ; By...