Given the significance of the Asian and Hispanic population in the U.S., this study was carried out to assess the factors that influence the willingness-to-pay for ethnic specialty produce by these ethnic groups. Based on over 13,000 potential interviewee leads, 1,084 Chinese, Asian Indian,...

The world market for natural products such as Herbal, Aromatic and Medicinal Plants (HAMP) is expanding rapidly due to their phytomedicinal, neutraceutical and phytocosmetic benefits. Morocco, as a country with a rich biodiversity, can capture a huge demand for its HAMP due to its increasing...