Arli, Denni; Cherrier, Helene; Tjiptono, Fandy - In: Marketing Intelligence & Planning 34 (2016) 1, pp. 61-79
Purpose – The purpose of this paper is: to explore the impact of religiousness (i.e. intrinsic religiousness, extrinsic religiousness) on purchase intention of luxury brands, affective attitude, and self-presentation; and, to explore the mediating effect of affective and self-presentation...
