van Esch, Patrick; Arli, Denni; Castner, Jenny; … - In: Marketing Intelligence & Planning 36 (2018) 7, pp. 778-793
Purpose: Reports show that 6.77m people published blogs on blogging websites and more than 12m people write blogs using their social network. However, few studies have explored consumer attitudes toward bloggers and their advertising. Therefore, an effort to discover how paid blog...