With increased competition and shorter product life-cycles, forecasting the life-cycle sales of new products prior to launch is becoming increasingly important to marketers and demand planners. Our study contributes to the literature on new product adoption using analogies by augmenting...

Twenty-five years ago, the International Institute of Forecasters was established "to bridge the gap between theory and practice." Its primary vehicle was the Journal of Forecasting and is now the International Journal of Forecasting. The Institute emphasizes empirical comparisons of reasonable...