This very short soft-cover book provides a general overview of market segmentation with primary emphasis on two areas: the economic aspects of market segmentation and statistical methods for market segmentation

Fildes, Hibon, Makridakis and Meade (1998), which will be referred to as FHMM, extends two important published papers. The idea of taking findings from each study and testing them against the data used in the other study is a good one. Such replications and extensions are important in the effort...

Corporate cultural emphasis on long-term competitiveness as opposed to shorter-term rofitability is evaluated in terms of effectiveness in achieving higher profit margins, real profitability, and survival in the long term. Competitive orientation continues to have adverse impact even with a lag...

Problem: How to help practitioners, academics, and decision makers use experimental research findings to substantially reduce forecast errors for all types of forecasting problems. Methods: Findings from our review of forecasting experiments were used to identify methods and principles that lead...

We assess how the PollyVote and its components performed in this election compared to the previous six (1992 to 2012). While always predicting that Hillary Clinton would win the popular vote, across the 100 days leading to the election on average the PollyVote overshot the mark by 1.9 percentage...

Forecasting is concerned with making statements about the as yet unknown. There are many ways that people go about deriving forecasts. This entry is concerned primarily with procedures that have performed well in empirical studies that contrast the accuracy of alternative methods.Evidence about...

The assumptions of multiple regression analysis are not met in many practical forecasting situations and, as a result, regression models are insufficiently conservative. We tested the effect on forecast accuracy of applying three evidence-based forecasting guidelines to 18 political economy...

Problem: Most forecasting practitioners are unaware of discoveries from experimental research over the past half-century that can be used to reduce errors, often by more than half. The objective of this paper is to improve forecasting accuracy by providing evidence-based methods and principles...

Problem. Do conservative econometric models that comply with the Golden Rule of Forecasting provide more accurate forecasts?Methods. To test the effects of forecast accuracy, we applied three evidence-based guidelines to 19 published regression models used for forecasting 154 elections in...

I examined six ways of selecting forecasting methods: Convenience, “what’s easy,” is inexpensive, but risky. Market popularity, “what others do,” sounds appealing but is unlikely to be of value because popularity and success may not be related and because it overlooks some methods....