Marketing managers in many industries are seeking to provide their companies with new tools to detect market changes … for both marketing strategies and competitive intelligence purposes since the information required to deal with … microblog presence, so far, very few academic research focused on microblog as a marketing intelligence tool. Therefore, the …

being applied in several strategic ways, serving mainly for the important relationship between strategic and marketing … critical sector: Healthcare. Healthcare is a dynamic sector, where strategic marketing planning fundamentals are still being … disseminated and absorbed by managers and institutions. Marketing data and information must be provided from a variety of sources …