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Patterns of business model innovation for advancing IoT platforms

Markfort, Lino; Arzt, Alexander; Kögler, Philipp; … - In: Journal of Service Management 33 (2021) 1, pp. 70-96

Purpose: The emergence of Internet of Things (IoT) platforms in product companies opens up new data-driven business opportunities. This paper looks at the emergence of these IoT platforms from a business-model perspective. Design/methodology/approach: The study applies a mixed method with two...

Persistent link: https://www.econbiz.de/10012812603

Patterns of business model innovation for advancing IoT platforms

Markfort, Lino; Arzt, Alexander; Kögler, Philipp; … - In: Journal of service management 33 (2022) 1, pp. 70-96

Persistent link: https://www.econbiz.de/10012797613

How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies

Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; … - In: Industrial marketing management : the international … 91 (2020), pp. 429-441

Persistent link: https://www.econbiz.de/10012422297

Wachstumspfade zur Überwindung des Digitalisierungsparadoxes

Posselt, Thorsten; Gebauer, Heiko; Arzt, Alexander - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 453-466). 2020

Persistent link: https://www.econbiz.de/10012301996