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Asan, Umut
Trommsdorff, Volker
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Handbuch Markenführung ; Bd. 1
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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ECONIS (ZBW)
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Marken- und Produktpositionierung
Trommsdorff, Volker
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Asan, Umut
;
Becker, Justin
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2004
Persistent link: https://www.econbiz.de/10002248687
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Wettbewerbsorientierte Szenarioplanung - Methodik der Zukunftsanalyse am Beispiel des chinesischen PKW-Marktes
Trommsdorff, Volker
;
Asan, Umut
;
Wang, Tao
- In:
Quantitative Marketingforschung in Deutschland : …
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(pp. 223-249)
.
2005
Persistent link: https://www.econbiz.de/10003289265
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