Facing the issue of increasing customer churn, many services have begun recommending pricing plans to their customers. One reason behind this type of retention campaign is that customers who are on a tariff suitable for them should be less likely to churn as they derive greater benefits from the...

In today's turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge – with a particular focus on predicting customer churn. However, several other...