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Considering implementing major strategic change? : lessons from joint venture in the UK health technology sector

Rod, Michel; Ashill, Nicholas; Saunders, Sarena - In: International journal of pharmaceutical and healthcare … 3 (2009) 3, pp. 258-278

Persistent link: https://www.econbiz.de/10003929806

The impact of hospital customer orientation on burnout of public hospital service workers in New Zealand

Rod, Michel; Ashill, Nicholas - In: Journal of strategic marketing 23 (2015) 3, pp. 189-208

Persistent link: https://www.econbiz.de/10011300905

Cell phone product-market segments using product features as a cluster variate : a multi-country study

Haverila, Matti; Rod, Michel; Ashill, Nicholas - In: Journal of strategic marketing 21 (2013) 2, pp. 101-124

Persistent link: https://www.econbiz.de/10009732231

Institutional and resource configurations associated with different SME foreign market entry modes

Lindsay, Valerie; Rod, Michel; Ashill, Nicholas - In: Industrial marketing management : the international … 66 (2017), pp. 130-144

Persistent link: https://www.econbiz.de/10011775994

The Effect of Management Commitment to Service Quality on Frontline Employees' Job Attitudes, Turnover Intentions and Service Recovery Performance in a New Public Management Contex...

Ashill, Nicholas; Rod, Michel; Carruthers, Janet - In: Journal of strategic marketing 16 (2008) 5, pp. 437

Persistent link: https://www.econbiz.de/10008152305

Considering implementing major strategic change? : lessons from joint venture in the UK health technology sector

Rod, Michel; Ashill, Nicholas; Saunders, Sarena - In: International journal of pharmaceutical and healthcare … 3 (2009) 3, pp. 258-278

Persistent link: https://www.econbiz.de/10009896158

Cell phone product-market segments using product features as a cluster variate: a multi-country study

Haverila, Matti; Rod, Michel; Ashill, Nicholas - In: Journal of strategic marketing 21 (2013) 2, pp. 101-124

Persistent link: https://www.econbiz.de/10010095368

Considering implementing major strategic change?

Rod, Michel; Ashill, Nicholas; Saunders, Sarena - In: International Journal of Pharmaceutical and Healthcare … 3 (2009) 3, pp. 258-278

Purpose – The purpose of this paper is to identify and illustrate those factors that influence successful implementation of major strategic change drawing on the example of a joint venture between two small firms in the health technology sector. Design/methodology/approach – The...

Persistent link: https://www.econbiz.de/10014795810