This paper offers a theoretical and empirical understanding of how social ties affect innovation behaviour and new product performance in emerging economies. We examine whether innovation behavior binds the political and business ties of the firm to new product performance. We also examine if...

In this paper, we present an exploratory investigation of the types of product launch tactics managers use in technology-intensive companies in Finland and explore the role that such tactics play in differentiating between successful and unsuccessful NPD outcomes. Our findings indicate that...