We estimate adults’ willingness to pay (WTP) to reduce health risks to their own or other families’ infants to test for altruism. A conjoint analysis of adults paying for bottled water found marginal WTP for reduction in risk of shock, brain damage, and mortality in the cash...

The objective of this research was to estimate adults' willingness to pay to reduce health risks to their or other families's infants, the latter to test for altruism. A choice experiment was conducted by having adults pay for bottled water for infants to reduce infants' exposure to nitrates in...