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regarding the flattening of the world. Yet, firms investing overseas continue to experience substantial liabilities stemming …-specific advantages, liability of foreignness, and location-specific advantages are spelled out in the more global world. …
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This paper expands entry mode literature by referring to multiple modes exerted in different value chain activities within and across host markets, rather than to a single entry mode at the host market level. Scale of operations and knowledge intensity are argued to affect firms' entry mode...
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