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Aspara, Jaakko
Grant, David B.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 76-77
Persistent link: https://www.econbiz.de/10012490941
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2
Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
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