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Assael, Henry
Graham, John L.
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Journal of Business Research
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Cognitive response involvement model of the process of product evaluation through advertising exposure and trial
Kamins, Michael A.
;
Assael, Henry
;
Graham, John L.
- In:
Journal of Business Research
20
(
1990
)
3
,
pp. 191-215
Persistent link: https://www.econbiz.de/10005473763
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