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The relationship between the marketing mix and share of category requirements
Bhattacharya, C. B.; Fader, Peter S.; Lodish, Leonard M.; … - 1996
A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that … period under consideration. We discuss the theoretical foundations for the relationships between SCR and a set of marketing …-level data to test these relationships. We find that, although the relationship between the marketing mix variables and SCR is …
Persistent link: https://www.econbiz.de/10009476604
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Has Imported Rice Crowded-out Domestic Rice Production in Ghana? What has Been the Role of Policy?
Asuming-Brempong, Samuel; Osei-Asare, Yaw Bonsu - 2008
Commercial rice imports have accounted for approximately 61%, food aid in rice accounted for about 2%, and domestic rice accounted for some 37% per annum of rice consumption in Ghana over the four years between 2000 and 2003. Compared to the 1990s, these figures show a gradual decline in the...
Persistent link: https://www.econbiz.de/10009444870