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~person:"Ataman, M. Berk"
~subject:"Innovation"
~type_genre:"Book section"
~type_genre:"Glossary included"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
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Ataman, M. Berk
Wittkopp, Antje
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Lakdawalla, Darius
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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Managing brands
Ataman, M. Berk
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2007
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