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~person:"Auer, Daniel"
~person:"Kiddon, Joan S."
~source:"econis"
~subject:"Brand management"
~subject:"United States"
~type:"book"
~type_genre:"Fallstudie"
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Light, Larry
;
Kiddon, Joan S.
-
2009
Persistent link: https://www.econbiz.de/10003743736
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Die strategische Bedeutung von Markenerlebniswelten im Kontext des Markenwerts und deren finanzwirtschaftliche Aspekte bei Unternehmen in der Automobilindustrie am Beispiel der BMW...
Auer, Daniel
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2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013420560
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