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Consumer assessment of social product features : an empirical investigation using choice experiments
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001750620
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The myth of the ethical consumer
Devinney, Timothy Michael; Auger, Pat; Eckhardt, Giana M. - 2010
"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer … radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer …-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and …
Persistent link: https://www.econbiz.de/10003939827
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Do social product features have value to consumers?
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
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The myth of the ethical consumer
Devinney, Timothy Michael; Auger, Pat; Eckhardt, Giana M. - 2010
Persistent link: https://www.econbiz.de/10009139138
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Do Social Product Features Have Value to Consumers?
Auger, Pat; Devinney, Timothy M.; Louviere, Jordan J.; … - 2015
The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value that selected consumers place on the social features of products. Experiments were conducted in Hong Kong and Australia using both university students and supporters of the human...
Persistent link: https://www.econbiz.de/10014047197