Philips, Zoë; Whynes, David K.; Avis, Mark - In: Health Economics 15 (2006) 2, pp. 195-204
This paper describes an experiment to test the construct validity of contingent valuation, by eliciting women's valuations for the NHS cervical cancer screening programme. It is known that, owing to low levels of knowledge of cancer and screening in the general population, women both...