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A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA
Payan, Janice M.; Svensson, Göran; Awuah, Gabriel B.; … - In: International marketing review 27 (2010) 5, pp. 541-561
Persistent link: https://www.econbiz.de/10008906858
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A comparison of perceived quality in business relationships in Norway and Sweden : similarities and differences
Svensson, Göran; Andersson, Svante; Mysen, Tore; … - In: Baltic journal of management 4 (2009) 1, pp. 7-33
Persistent link: https://www.econbiz.de/10003828271
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The precursor role of cooperation, coordination, and relationship assets in a relationship model
Payan, Janice M.; Hair, Joseph F.; Svensson, Göran; … - In: Journal of business-to-business marketing 23 (2016) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10011496548
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Building a warm and competent B2B brand personality
Aagerup, Ulf; Andersson, Svante; Awuah, Gabriel B. - In: European journal of marketing 56 (2022) 13, pp. 167-193
Persistent link: https://www.econbiz.de/10013502342