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Ayers, Doug
Dahlstrom, Robert
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An Exploratory Investigation of Organizational Antecedents to New Product Success
Ayers, Doug
;
Dahlstrom, Robert
;
Skinner, Steven J.
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 107-116
Persistent link: https://www.econbiz.de/10006675253
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