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Obviating some of the theoretical barriers of data envelopment analysis-discriminant analysis: an application in predicting cluster membership of customers

Toloo, Mehdi; Saen, Reza Farzipoor; Azadi, Majid - In: Journal of the Operational Research Society 66 (2015) 4, pp. 674-683

Data envelopment analysis-discriminant analysis (DEA-DA) has been used for predicting cluster membership of decision-making units (DMUs). One of the possible applications of DEA-DA is in the marketing research area. This paper uses cluster analysis to cluster customers into two clusters: Gold...

Persistent link: https://www.econbiz.de/10011198440

Obviating some of the theoretical barriers of data envelopment analysis-discriminant analysis : an application in predicting cluster membership of customers

Toloo, Mehdi; Saen, Reza Farzipoor; Azadi, Majid - In: Journal of the Operational Research Society : OR 66 (2015) 4, pp. 674-683

Persistent link: https://www.econbiz.de/10011297418