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Purpose: This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement. Design/methodology/approach: Gender, race and age are...
Persistent link: https://www.econbiz.de/10012075545
Purpose: The purpose of this paper is to develop a model for studying the propensity towards indebtedness in Malaysia using behavioural factors. Design/methodology/approach: A self-administered questionnaire was distributed among Malaysians who work in Klang Valley, Kuala Lumpur. The...
Persistent link: https://www.econbiz.de/10012079411