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Bügel, Marnix S.
Verhoef, Peter C.
224
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The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
2
Customer intimacy and commitment to relationships with firms in five different sectors : preliminary evidence
Bügel, Marnix S.
;
Verhoef, Peter C.
;
Buunk, Bram
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 247-258
Persistent link: https://www.econbiz.de/10009232597
Saved in:
3
A comparison of customer commitment in five sectors using the psychological investment model
Bügel, Marnix S.
;
Bunk, Abraham P.
;
Verhoef, Peter C.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
1
,
pp. 2-29
Persistent link: https://www.econbiz.de/10003974297
Saved in:
4
Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence
Bügel, Marnix S.
;
Verhoef, Peter C.
;
Buunk, Abraham P.
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 247-259
Persistent link: https://www.econbiz.de/10009030351
Saved in:
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