HUANG, DONGLING; ROJAS, CHRISTIAN; BASS, FRANK - In: Journal of Industrial Economics 56 (2008) 4, pp. 809-839
We conduct Monte Carlo experiments to investigate the biases of assuming a misspecified demand model. We study continuous models (linear, log-linear and AIDS), and discrete choice models (logit) in the context of differentiated products and aggregate data. Estimating demand with the 'wrong'...