BORLAND, JEFF - In: The Economic Record 82 (2006) 257, pp. 122-126
'Knowing what to measure and how to measure it makes a complicated world much less so. If you learn how to look at data in the right way, you can explain riddles that otherwise might have seemed impossible.' (Steven Levitt & Stephen Dubner 2005, Freakonomics, William Morrow, p. 14) Copyright ©...