Showing 1 - 8 of 8
arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …
Persistent link: https://www.econbiz.de/10009481939
One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …
Persistent link: https://www.econbiz.de/10009482110
A repeated-purchases model is developed to explore the fundamental economic factors that lie behind the choice of different quality assurance systems and their associated degrees of stringency by firms. Differences in the quality discoverability of a sought-after attribute, market structure,...
Persistent link: https://www.econbiz.de/10009442890
The economic value of public situation and outlook information has long been a subject of debate. The purpose of this study is to investigate the economic value of USDA reports in hog and cattle markets. The investigation is based on event study analysis, with the "events" consisting of the...
Persistent link: https://www.econbiz.de/10009442967
study seeks to analyze producer hedging behavior within the framework of the overall marketing behavior. Producer marketing … behavior is modeled as a simultaneous choice between cash sales, cooperative marketing and forward contracts, and hedging. A … (direct hedging vs. cooperative marketing and forward contracts). …
Persistent link: https://www.econbiz.de/10009442992
Low trading volume in the CME stocker cattle contracts has made hedgers and speculators reluctant to use the contracts. Traders need decision tools to discover prices or to evaluate quoted prices that may not contain all the information in the market. The number of head of stocker weight cattle...
Persistent link: https://www.econbiz.de/10009443002
The ability of the former voluntary price reporting system to generate market transparency in U.S. livestock markets was called into question by producer groups and academic research prior to the new federal system of mandatory price reporting being implemented. The market transpareny issue is...
Persistent link: https://www.econbiz.de/10009444892
The increase in vertical integration in agriculture has been motivated by many factors including the evolving demand of consumers as well as factors specific to agricultural markets (i.e. production and price uncertainty and farm policy). The literature on agricultural contracts has focused more...
Persistent link: https://www.econbiz.de/10009444943