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Babin, Barry J.
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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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2
What is augmented reality marketing? : its definition, complexity, and future
Rauschnabel, Philipp A.
;
Babin, Barry J.
;
Dieck, M. …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1140-1150
Persistent link: https://www.econbiz.de/10013169507
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