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~person:"Bachmann, Frank"
~person:"Bauer, Hans H."
~person:"Guzman, Francisco"
~person:"Sattler, Henrik"
~source:"econis"
~subject:"Customer value"
~type_genre:"Thesis"
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Analyse von Wirkungspotentialen der Markentradition als Basis des Markenmanagements
Bachmann, Frank
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2010
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1. Aufl.
Persistent link: https://www.econbiz.de/10003981693
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