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Backhaus, Christof
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Acceptance of smartphone-based mobile shopping : mobile benefits, customer characteristics, perceived risks, and the impact of application context
Hubert, Marco
;
Blut, Markus
;
Brock, Christian
; …
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10011638741
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Trikotsponsoring 2009/10 : was die Fans der 1. und 2. Fußball-Bundesliga über Sponsoren und Vereine denken
Backhaus, Christof
;
Eberhardt, Tim
;
Heußler, Tobias
; …
-
2010
Persistent link: https://www.econbiz.de/10008810934
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