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Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.; Albers, S. - 1986
Persistent link: https://www.econbiz.de/10000071588
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Industriegütermarketing
Backhaus, Klaus - 1997 - 5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
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Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui; Gupta, Aditya; Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 4, pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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Industriegütermarketing
Backhaus, Klaus - 1999 - 6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
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Industriegütermarketing
Backhaus, Klaus - 2003 - 7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
Bruhn, Manfred (ed.); Meffert, Heribert (honouree);  … - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003472457
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Industriegütermarketing
Backhaus, Klaus; Voeth, Markus - 2007 - 8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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Applying qualitative methods to marketing management research
Buber, Renate (contributor) - 2004
Persistent link: https://www.econbiz.de/10004663630
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Managing Conflicts between Marketing and Sales : Customer Acquisition in Business Markets
Rubel, Olivier - 2019
Conflicts between marketing and sales functions concerning customer acquisition process in business-to-business firms … hurt profits. Marketing claims that sales disregards qualified leads; sales questions lead quality. To address such … marketing and sales interact? When does a decentralized structure erode profits compared to a centralized structure? We propose …
Persistent link: https://www.econbiz.de/10012858731