Raciti, Maria; Badejo, Foluké Abigail; Previte, Josephine - In: Journal of Services Marketing 36 (2021) 2, pp. 89-96
Purpose: This commentary extends our 2020 11th SERVSIG Panel The moral limits of service markets: Just because we can, should we?, inspired by Michael J. Sandel’s book What Money Can’t Buy: The Moral Limits of Markets. In Sandel’s (2012) book, the pursuit of “the good life” is a...
