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Purpose: To explain the innovation resistance and consumer acceptance of internet-only bank services, this paper proposes an integrated research model that builds on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and Innovation Resistance Model (IRM).We aim to identify...
Persistent link: https://www.econbiz.de/10012421386
Persistent link: https://www.econbiz.de/10012208273
Purpose: Prior studies on innovation resistance to IT services have mainly focused on the technology acceptance and use diffusion model. To understand the proliferation power of internet primary banks, an analysis of resistance factors is needed. This paper aims to propose a new integrated...
Persistent link: https://www.econbiz.de/10012286695
Purpose: To explain the innovation resistance and consumer acceptance of internet-only bank services, this paper proposes an integrated research model that builds on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and Innovation Resistance Model (IRM).We aim to identify...
Persistent link: https://www.econbiz.de/10013185561