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Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: Perceived message clarity and perceived CSR as mediators
Kim, Soojung; Bae, Jiyang - In: International Journal of Corporate Social … 1 (2016) 6, pp. 1-14
Guided by Hofstede's (Culture's consequences: Comparing values, behaviors, institutions, and organizations across nations, 2001) cultural value of uncertainty avoidance, this study tests whether the effect of concrete vs. abstract CSR campaign messages on attitude toward the company and purchase...
Persistent link: https://www.econbiz.de/10012217637
Cover Image
Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns : perceived message clarity and perceived CSR as mediators
Kim, Soojung; Bae, Jiyang - In: International journal of corporate social … 1 (2016) 6, pp. 1-14
Guided by Hofstede’s (Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations, 2001) cultural value of uncertainty avoidance, this study tests whether the effect of concrete vs. abstract CSR campaign messages on attitude toward the company and...
Persistent link: https://www.econbiz.de/10011857011