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~person:"Baek, Eunsoo"
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Baek, Eunsoo
Huang, Z.
29
Li, S.X.
13
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Journal of retailing and consumer services
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ECONIS (ZBW)
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More than what meets the eye : understanding the effects of poly-contextual cues in online fashion retailing
Baek, Eunsoo
;
Huang, Zhihong
;
Lee, Seung Hwan Mark
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502722
Saved in:
2
Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo
;
Huang, Zhihong
;
Lee, Seojin Stacey
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364483
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