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Profit drive business analytics : a practitioner's guide to transforming big data into added value

Verbeke, Wouter; Bravo, Cristián; Baesens, Bart - 2018

Cover -- Title Page -- Copyright -- Contents -- Foreword -- Acknowledgments -- Chapter 1: A Value-Centric Perspective Towards Analytics -- Introduction -- Business Analytics -- Profit-Driven Business Analytics -- Analytics Process Model -- Analytical Model Evaluation -- Analytics Team --...

Persistent link: https://www.econbiz.de/10012683628

Analytics in a Big Data World : The Essential Guide to Data Science and Its Applications

Baesens, Bart - 2014 - 1st ed.

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals...