Purpose – The purpose of this paper is to compare similarities and differences in perceived quality of business relationships in Norway and Sweden. Design/methodology/approach – The Norwegian and Swedish sampling frames consisted of 600 small‐ and medium‐sized firms in each country. A...

Purpose – This paper aims, by a direct comparison, to address the differences and similarities of the internationalization processes of multinational companies both from developed and emerging countries. Design/methodology/approach – This study employed qualitative approach, using an...