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~person:"Bagchi, Rajesh"
~subject:"Schätzung"
~subject:"United States"
~type:"article"
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Bagchi, Rajesh
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Years, months, and days versus 1, 12, and 365 : the influence of units versus numbers
Monga, Ashwani
;
Bagchi, Rajesh
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 185-198
Persistent link: https://www.econbiz.de/10009563536
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$29 for 70 items or 70 items for $29? : how presentation order affects package perceptions
Bagchi, Rajesh
;
Davis, Derick F.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10009563555
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