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~person:"Bagozzi, Richard P."
~person:"Herrmann, Andreas"
~person:"Mahieu, François Régis"
~type_genre:"Reprint"
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
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