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~person:"Bagozzi, Richard P."
~subject:"Social Marketing"
~type_genre:"Book section"
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Continuing to broaden the marketing concept : making the world a better place
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Some thoughts on happiness, well-being, and a meaningful life for academics
Bagozzi, Richard P.
- In:
Continuing to broaden the marketing concept : making …
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(pp. 137-169)
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2020
Persistent link: https://www.econbiz.de/10012321153
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